ABOUT

Wearing a veteran service pride hat is a rite of passage. A badge of honor so-to-speak.

The problem is, the styles and designs available aren't for everyone and there are a lot of people out there that wouldn't consider wearing one, including me. 

Circa 2018...

I won a prize at one of Las Vegas's favorite watering holes. The prize was a flatbill "fitted" hat with the tavern’s name on it. I've always liked the look of flat bill fitted hats but they never looked good on me no matter how many I tried on over the years. My first instinct was to give it away but I figured I'd try it on...

I've been wearing it ever since.

Fast forward several months later and it suddenly hit me that I didn't have to wait till I earned the right to wear a traditional service hat and decided to create my own design to wear. I did some research on the brand of hat I won and found out that OTTO International only sells their hats at wholesale and that's when light bulb came on!

That single thought quickly morphed into Vet☆Head Brand and the rest is history.

THE CONCEPT

V☆HB is the idea of a 10 year U.S. Army Veteran who saw a need for a modern version of the traditional veteran service and campaign hats without compromising classic representation. While there will always be love and fans of the traditional service and campaign hats we all know, VHB offers an alternative.

And so, V☆HB offers classic representation with a modern look.

V☆HB isn't only for Veterans. Whether you're active duty, Reserves, National Guard, family of a service member or Veteran, or a Patriot who loves our country and supports our men and woman in uniform - V☆HB is for everyone! 

 

THE PRODUCTS

Vet☆Head Brand will always strive to provide a 100% US sourced product and manufacturing. V☆HB uses premium hats made by OTTO International Inc, Richardson and Decky. All are American owned companies with stateside headquarters. 

https://ottocap.com/about-us

https://m2.richardsonsports.com

https://www.decky.com/about-us?code=43

However, and in the interest of full transparency, all three compies outsource the manufacturing so from time-to-time, we may receive hats that were put together in China and for that we apologize. But that is why we try to at least make up for it a little by doing our best to only employ Veteran owned small businesses for our web design and maintenace, product design, product production, advertisement and marketing needs.

Our hats are designed in house and the digitizing and embroidery is done right here in Las Vegas by Veteran owned business and/or Veteran employers.

We are just getting started, and the unfortunate reality is the using American manufactured hats would not allow us to provide you with a quality product at an affordable price in this phase of our journey. Major popular brands like New Era, Flexfit, and '47 all have their hats manufactured oveseas. Using brands like Otto, Richardson and Decky allows us to provide a quality premium American product with low overhead and that means we pass the savings on to you.

Our promise? You may not get a hat manufactured in the US, but we'll do our best not to use or send you one that says it was "Made in China"

 

OUR PURPOSE

Headquartered in Las Vegas, NV VetHead Brand (V☆HB) is a Vegas born, Veteran owned a family operated lifestyle head gear e-commerce company with a purpose.

PURPOSE 1. Represent in Style

Our tagline is "Classic Representation. Modern Look". We are the only veteran focused hat company that offers a sublte and stylish alternate to the traditional military service and campaign hats for all service members while delivering classic representation with a modern twist built on quality headgear brands such as Richardson, FlexFit, and OTTO CAP. 

 

PURPOSE 2. Heart of Service.

We are not just about looking dope while representing service with pride. We give back to our veteran community. Whether through community service, sponsorships, or collaborations with other veteran-focused organizations in the Las Vegas Valley and accross the country, we use this platform to do the best we can in support of the veteran community. 

In addition, and starting in 2026, we will be donating a percentage of our net sales to programs for veterans in need. The percentage will be determined by the total sale amount for the year minus forcasted production and operational costs.

 

PURPOSE 3: Awareness for the Underrepresented

Although signifant strides have been made over the past few years, we will continue to do our part to bring awareness to a still underrepresented part of the veteran community - Woman Veteran. 

 

PURPOSE 4. Join the Battles 

As the most critical and important purpose of all, we pledge to do what we can with the resources we have to join the battle to prevent veteran suicide and support programs that provide assistance to Military Sexual Trauma (MST) survivors. 

The Veteran community is a unique one. A camaraderie like no other. We at V☆HB believe in paying it forward and supporting those who served our country regardless of thier motivation, time-in-service, or occupation.

We thank you for your support!

To get to know V☆HB CEO DJ and Co-operator Ria, go to the "Meet V☆HB" page.