OUR PURPOSE

 


Headquartered in Las Vegas, NV VetHead Brand (VHB) is a Vegas born, Veteran owned a family operated lifestyle head gear e-commerce company with a purpose.

 

PURPOSE 1. Represent in Style

As our tagling "Classic Representation. Modern Look" means we are the only veteran focused hat company that offers a sublte and stylish alternate to the traditional military service and campaign hats for all service members while delivering classic representation with a modern twist built on quality headgear brands such as Richardson, FlexFit, and OTTO CAP. 

 

PURPOSE 2. Heart of Service.

We are not just about looking dope while representing service with pride. We give back to our veteran community. Whether through community service, sponsorships, or collaborations with other veteran-focused organizations in the Las Vegas Valley and accross the country, we use this platform to do the best we can in support of the veteran community. 

In addition, and starting in 2026, we will be donating a percentage of our net sales to programs for veterans in need. The percentage will be determined by the total sale amount for the year minus forcasted production and operational costs.

 

PURPOSE 3: Awareness for the Underrepresented

Although signifant strides have been made over the past few years, we will continue to do our part to bring awareness to a still underrepresented part of the veteran community - Woman Veteran. 

 

PURPOSE 4. Join the Battles 

As the most critical and important purpose of all, we pledge to do what we can with the resources we have to join the battle to prevent veteran suicide and support programs that provide assistance to Military Sexual Trauma (MST) survivors. 

The Veteran community is a unique one. A camaraderie like no other. We at V☆HB believe in paying it forward and supporting those who served our country regardless of thier motivation, time-in-service, or occupation.

We thank you for your support!

To get to know V☆HB CEO DJ and Co-operator Ria, go to the "Meet V☆HB" page.